SCI ADV - 81 VENICE FILM FESTIVAL

For the 81st Venice Film Festival in 2024, I created an advertising campaign to celebrate the collaboration between FACTORY OF ART and SCI Company. The campaign culminated in a series of site-specific installations at the Lido of Venice, featuring impactful visuals conveying powerful social messages on environmental conservation and the potential for a brighter future. Following its success, the campaign and collaboration were expanded to Milan and other Italian cities.

CREATIVE DIRECTION

"Now is the time to decide what kind of world you want to live in."
— The Day After Tomorrow (2004)

YEAR 2024

CLIENT SCI (SOCIETÀ CONCESSIONI INTERNAZIONALI)

IN COLLABORATION WITH MONICA SILVA - PHOTOGRAPHY

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