IN CHIOMA

In this visual communication project inspired by nature, I chose to integrate communicative languages from different fields and reinterpret them for the business context of IN CHIOMA, a cutting-edge company specializing in arboriculture. Specifically, I utilized the language of children's illustration to convey the company’s values through a narrative structured as a story. The goal is to raise public awareness about environmental sustainability and the importance of caring for both private and public green spaces for individual well-being. By adopting this unconventional visual language, I also aim to promote the message within schools and associations, fostering positive change in future generations.

CREATIVE DIRECTION | WEB DESIGN | BRAND IDENTITY

"A tree is our most intimate contact with nature."

– George Nakashima

IN CHIOMA | WEBSITE

IN CHIOMA - BRAND ID

THE WEBSITE PLATFORM | The narrative of the company's activities unfolds interactively, following a storyline that develops as the user scrolls through the page, creating drawings that represent specific thematic areas.

IN CHIOMA - WEBSITE

YEAR 2022

CLIENT IN CHIOMA

IN COLLABORATION WITH MICHELE TONIZZO - WEB DEVELOPER | ELVIS BORGHETTI - GRAPHICS

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