BRAND IDENTITIES

Brand identity is not just design — it is narrative, atmosphere, and vision. In this section, I present a series of visual identities conceived as living ecosystems, each rooted in a deep understanding of the brand’s essence. These projects go beyond aesthetics: they are constructed as systems of meaning, where every element — from the logo to the typographic choices, color palette, and tone of voice — contributes to a coherent and evocative experience. Each identity is the result of a journey of listening, translation, and transformation: from the intangible values of an idea to a tangible, resonant presence in the world. The aim is to create not just recognition, but connection, to craft visual languages that are at once strategic and poetic, contemporary yet timeless.